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Often, your marketing tactics are planned for specific points in the customer journey. If the customer journey has changed, even temporarily, these tactics need to change, too. You may even need to encourage the customer to alter their own journey to account for changes to your company’s current operations.


If, for example, you’re an online shopping company that’s having some trouble keeping up with demand, you might want to consider changing the timing of your re-engagement campaigns—or pausing them completely. After all, encouraging folks to re-enter the sales funnel if you’re unable to process their orders in a timely manner could result in a bad customer experience.

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If the customer journey has changed, even temporarily, these tactics need to change, too. You may even need to encourage the customer to alter their own journey to account for changes to your company’s current operations.

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001: WHAT A WEEK

Here you could add a nice little description about your project or about the image we see on the other side. Also, you can flip this layout, did you know? Just click the little “Settings” icon on the right of this block.


Here you could add a nice little description about your project or about the image we see on the other side. Also, you can flip this layout, did you know? Just click the little “Settings” icon on the right of this block.Here you could add a nice little description about your project or about the image we see on the other side. Also, you can flip this layout, did you know? Just click the little “Settings” icon on the right of this block

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Here you could add a nice little description about your project or about the image we see on the other side. Also, you can flip this layout, did you know? Just click the little “Settings” icon on the right of this block.



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Here you could add a nice little description about your project or about the image we see on the other side. Also, you can flip this layout, did you know? Just click the little “Settings” icon on the right of this block.